Marketing online dating site
There are legitimately people who talk about how their ex cheated on them (and they aren’t over it), how they’re broke, and how they have a tendency to make bad choices on their profile.
It’s like putting a “Do not date this person” sign on their profile!
”And then I realized that online dating can teach us a lot about online marketing, and vice versa.
It’s also the first thing that potential customers will notice about your business when they’re looking at the sites of you and your competitors, deciding who to go with.Instead, start by talking about your years of education, your passion and your dedication to customers. Online daters typically talk to plenty of people at once and may even have several dates scheduled for the same week the same way leads are actively researching your competitors.No one is going to commit until they meet you, see what you really have to offer and form that connection with you. They could be wooed by the lower price points of your competitor, even if your quality is much higher.Trying to do everything for everyone will just make you mediocre and prevent you from connecting with the kind of customers you really want to work with.It’s why the best restaurants have a small, focused menu that all fit within one cuisine instead of a small book like the Cheesecake Factory.